What is Google Bomb?

"Google bombs" are collective efforts to link to a website by a particular key phrase and artificially elevate an internet site within the Google search results for that search phrase. Google bombs heavily depends on the influence of PageRank. Some Google bombs are being made by the political motivation, whereas others are done as pranks, and a few could be motivated by ego or self promotion.

Why Did This Work?

Although Google's actual algorithms for keywords ranking are a mystery, but we know that Page Rank plays a roll. Google's search engine thinks that the words which are used to link in the content that could be a reflection of the content-source. If many people create a link to a specific phrase, like "Using Google Effectively", Google can assume that this key phrase is related to the content of the page, though the individual phrase is not used within the page itself. To make the Bush Google bomb, many individuals simply had to make a hyperlink from the phrase "miserable failure."

What Did Google Do concerning the Bomb?

Initially, Google did nothing to alter the search results. The September 2005 statement from Google concludes with,

"We don't condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission."Google has since rethought this position and altered their algorithm to eliminate many bombs.”

What Lessons Do Google Bombs Teach Webmasters?

The most vital lesson from Google bombs is that the phrase you use to hyperlink to another web page is important. Do not link to documents with "click here." Use anchor text that describes your document. For example, learn more concerning search engine optimization.

Famous Google Bombs

You can realize a list of Google Bombs past and gift at Google Blogoscoped.

1. The first Google bomb was launched as a joke by Adam Mathes. He linked the Web site of his friend Andy Pressman to the phrase "talentless hack"
2. Weapons of mass destruction" was linked to a joke page claiming "these weapons of mass destruction cannot be displayed"
3. French military victories" was linked to a similar joke page.

The end of the Google Bomb?

In January of 2007, Google announced that they'd tweaked their search algorithm to remove most Google bombs. When they announced this, the "miserable failure" bomb was not working. Is that this the end of Google bombs? I think “NO” … Though this algorithm tweak eliminated many of the Google bombs, it failed to eliminate all of them.