The Importance of Internal Linking In The World Of SEO

Properly used “Internal links” can be a useful weapon in your SEO arsenal. Here’s the best part, you have COMPLETE control over your own pages, their content matter and how they are linked (with which anchor text) from the content body on other pages in your website. So why wouldn’t you take advantage of this and use this method to get additional pages ranking well?

The internal linking structure can:

1. Insure that your website gets properly indexed by the Google-Bot and that all pages are found by the search engines.

2. Build the relevancy of a page to a keyword phrase.

3. Increase the PageRank of an internal page/post.

An easy ways to improve the internal linking throughout your blog is Link to related and relevant posts. Linking to posts on similar topics can help your readers to find additional content that may interest them. Just as importantly, it can also improve the number of internal links to your blog posts.

As your writing your blog posts keep an open eye for opportunities to link to older posts. If you have text relates to the topic of an older post, create a link. As you build more and more content this will be even easier to do. It’s also a good idea to periodically go back through some of your older posts to look for linking opportunities to more recent posts that did not exist at the initial time of publishing.

Don’t be afraid to think outside of the box. Google is the most popular website on the Internet. So whether you have an offline or online business, it’s important that your company be found at the top of search results. If you aren’t, you’ll be losing a lot of potential revenue and using internal linking is good for SEO and will also help reach your goals.